Archive for the ‘article marketing’ Category

Length Of Successful Articles

When using article marketing to promote your niche website as well as generate traffic and build back links to your niche site, how long should your article be? This is a very common question I get in my email, so let’s answer it right here.

When Using Article Marketing (ie, Bum Marketing), How Long Should An Article Be?

Let’s think about natural human behavior - especially natural human behavior online. When folks are searching for information online, they are really ’scanning’ words and looking for answers that ‘pop out’ to them. I do it. Also, those that search for information online are going through a LOT of words and get a bit tired of reading all the fluffy stuff to try and find their solution. Readers are more likely to click the back button than they are to click the url link to your niche site when reading articles.

In order to generate a better click thru rate for your articles, the following needs of an article must be met:
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Affiliate Links In Articles?

One of the hardest things about article marketing is the process it takes to actually convert a reader into a sale. First you have to make sure that someone clicks to even read your article, then you have to hope they read it all the way thru to where they even SEE your author bio box. Then, you have to hope they actually click a link TO your niche site where you offer your affiliate products…and then, you have to hope they click to read the sales page, and THEN, you cross your fingers that they BUY the product.

Whew! Exhausting…and a lot of opportunity to lose a reader in the process! Wouldn’t it be nice if you could simply put your affiliate link straight to the product in your article? But article directories, like EZineArticles, don’t allow that, right?

Wrong! There IS a way to get your affiliate link into your article marketing author resource box so you can send your readers STRAIGHT to the affiliate product.

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